Early turning off the light, childbirth powerhouse is our country
일찍 끄는 전등불, 출산강국 우리나라

'Early turning off the light, childbirth powerhouse is our country.'

 

In my military service, there had been competition for the slogan about saving energy.
I designed this slogan below,
"일찍 끄는 전등불, 출산강국 우리나라" 
= "Early turning off the light, childbirth powerhouse is our country."


I used humor that was mixed saving energy and childbirth rate issue.
Texturing this slogan on the pulling bar, I could design a 90`s-style pulling light switch in Korea.


This light switch reminds users of a slogan for saving energy with humor.