I tried to express ‘the power coming from the minimal design’ in the linear design of a ruler.
‘VIVID RULER, 30CM’ is important to ‘contrast’ but 'WHITE RULER, 30CM' is important to ‘a beauty of negative space’.
It also has the name ‘Beagja(백자)’. Beagja is the Korean name of ‘Joseon white porcelain’, famous for its simplicity and a beauty of negative space in the Joseon Dynasty of Korea 500 years ago. ‘Beag(백)’ means white and ‘ja(자)’ means porcelain.
WHITE RULER, 30CM
I define this 'Easy design'
Easy design means designing easily. Design is something that is not huge, artificial, serious, complex, difficult, but the transferring what you think.