일찍 끄는 전등불, 출산강국 우리나라

'Early turning off the light, childbirth powerhouse is our country.'

In my military service, there had been competition for the slogan about saving energy.
I designed this slogan below,
"일찍 끄는 전등불, 출산강국 우리나라" 
= "Early turning off the light, childbirth powerhouse is our country."

I used humor that was mixed saving energy and childbirth rate issue.
Texturing this slogan on the pulling bar, I could design a 90`s-style pulling light switch in Korea.

This light switch reminds users of a slogan for saving energy with humor.