상일의유산 아이덴티티 디자인 2016
HERITAGE OF SANG IL is the classic design project.
HERITAGE OF SANG IL is designed with the idea that it will leave the timeless value of the heritage.
The spirit of heritage has timeless value.
This spirit is not only the past but also tells the present.
Heritage is always with us.
It is always communicating with us, and the past, present in the modern city center, is always speaking to us who pass by.
If we do not forget the spirit of heritage, it is always with us and is reinterpreted and reinvented by us now.
So heritage is resurrected in a new appearance and a new way asks us many questions and communicates newly.
It gives us a lot of inspiration and joy and keeps us from forgetting who we are.
So I design my work with thinking as heritage.
The identity of HERITAGE OF SANG IL was designed based on the facade of 'Haan Ok(Korean traditional architecture)' consisting of the foundation stone, pillars, and tile roofs.
The past reminds us of a sad history that we can not forget.
If there is a will to overcome the gloomy history without forgetting it, the dark past presents us with the possibility of a new age.
However, many sad histories are repeated without being overcome.
HERITAGE OF SANG IL identity 2016
I define this 'Easy design'
Easy design means designing easily. Design is something that is not huge, artificial, serious, complex, difficult, but the transferring what you think.