photo : Park Yoon / maker : Kim Da On, Kim Jong Ho.

The contemporary people actively explore and consume new cultures and exert influence by actively self-presenting in reality and in virtual about what kind of people, what spaces, and what experiences they have. In this way, through Korean design archetypes, 'ILLIOWNERAA'(이리오너라), seeks to spread positive Self-presentation Memetic Experience. 

I used to take pictures whenever I came across the beauty of Korean design.

From classics such as Gwanghwamun, Geunjeongjeon of Gyeongbokgung Palace, Bulguksa Temple, Gwannyongsa Temple in Changnyeong, Myeongnyundang of Sungkyunkwan, and Anui Gwangpungru in Hamyang to neighborhood apartments and pavilions on the promenade, the Korean design philosophy felt in 'roofs, cornerstones, eaves, and pillars' is 'not too much.' In this respect, Korean design offers meditation and relaxation.

In 2021, I organized my thoughts again through Korean philosophy and beauty revealed in the movie 'Jasaneobo'(The Book of Fish, 2021).